Jobro Plåtkomponenter – Swedish specialist in complex metal sheet molding

Business activities Jobro is a specialist in producing prototypes and lowvolume manufacture of complex sheet metal parts. Based on in-depth expertise in tool making, materials science and production engineering, Jobro offers its customers prototypes of a quality comparable to components manufactured in serial production. 

  • 3D-laser

Business activities

As a specialized prototype supplier, Jobro has optimized knowledge and processes to meet customer needs during the prototyping phase of development projects. Jobro’s production process also generates important information on production engineering aspects, which enables customers to start serial production more quickly. The company has production lines to deliver components made from high-strength, press-hardened material, as well as traditional cold-formed steel. By managing all elements of the development phase in-house, Jobro has short lead-times and great flexibility to make design changes to parts without incurring significant costs for them.

Jobro’s goal is to establish itself as the leading prototype producer in northern Europe for complex sheet metal parts in low volumes by helping customers reach serial production more quickly, at lower cost and with better quality. 

Market

  • Jobro’s customers are in the engineering industry, focusing on the automotive sector. Its customers are primarily in Sweden, but the company also delivers to customers in Europe, mainly Germany
  • The prototype production market is fragmented and Jobro’s primary competitors are serial producers that manufacture prototypes in addition to their core business
  • The number of prototypes manufactured is related to the number of development projects customers are managing. In turn, the number of development projects is driven largely by legislation and regulation. Product life-cycles are also getting progressively shorter, which is putting OEMs under pressure to streamline their development processes. This is a competitive advantage for a specialist like Jobro
  • The automotive industry is using high-strength steel—known as press-hardened steel—increasingly, to create cars that are lightweight, fuel-efficient and safe

Significant events during the year

  • Tomas Karlsson became CEO on 1 July, with former CEO Tobias Ludvigsson taking on a new role in strategic purchasing
  • Continued focus on Germany attracted new business customers
  • Continued focus on customer relations also brought several new business customers
  • GM is now Jobro’s second-largest customer
  • Jobro delivered its first assembly solution, manufacturing all component parts, which were then welded into a single unit
  • Continued focus on the UK resulted in new enquiries
  • In the year, investments were made in a new type of spot-welding equipment of the same kind used in the automotive industry
  • Decision to obtain TS certification, to ultimately become a Tier 1 supplier to the automotive industry
  • In 2015, Jobro won serial production orders for just over 70 new items
  • Historical breakthrough with Gestamp resulted in Jobro’s first-ever order